For what seems like a year now, I’ve been in casual talks with MITx about helping them out with video editing whenever there’s an overflow or looming deadline crunch. Patience is a virtue, so they tell me, and earlier this year we began working together! I’ve edited some mind-boggling content […]
Category: Web
Producing a Styled Shoot, The Victorian Petal & Friends
Through the course of my work with Sarah & her floral design business The Victorian Petal, it became abundantly clear that the biggest struggle for new businesses like her’s is having adequate samples of work to showcase on social media and the business website. For Sarah, this really means needing […]
Final Project: The Victorian Petal Market Research Case Study
As my final project for COMSTRAT 565: Professional Marketing Communication Management and Campaigns, I build and conducted focus groups for two marketing products for The Victorian Petal. You may recall I worked with Sarah and The Victorian Petal last semester with my Final Project: Digital Content Promotion for The Victorian […]
Educational Videos: Learn Better: The New Science of Learning to Learn
As someone who works full-time creating K-12 educational videos, I’m always interested in how people learn, how brains work, and how to teach better. For those reasons, I was thrilled to begin working with Ulrich editing his self-filmed science-based video course on learning better. . His highly rated course lives […]
Colonial York 360 Project
There’s something about working in an all-female team that makes me feel incredibly powerful! For this project, Julie asked me to join a few other ladies from work to help her with the capstone project for her masters in Instructional Design. Julie arranged everything and we used a Volunteer Day […]
Final Project: Digital Content Promotion for The Victorian Petal
During this fall semester of my MA in Strategic Communication, my course load consisted solely of “Digital Content Promotion.” As a semester-long project, each student was assigned to run an integrated marketing campaign for an actual business. Knowing that my friend Sarah sometimes struggles running social media for her side […]
Another School Video (so many pumpkins)
Here’s a video filmed by my department that I was almost overjoyed to edit. Imagine my glee at editing something I knew would be of higher quality than the Independent Contract stuff I struggled with previously, and the video was filmed at a petting zoo. The event turned out to […]
Third School Video + Independent Contractors
Although I work primarily creating K-12 educational videos, our department’s publicly viewable work exclusively comes from Marketing. As I outlined last winter, we occasionally get to travel for school marketing videos, but just as frequently we hire an outside production company to film for us. You can imagine that this […]
Sometimes, I Don’t (Get to) Edit
In December, the same team that traveled to New Mexico for their School Marketing Video went to Oklahoma to film a short video on switching schools mid-year. All of our shoots were spread out in the suburbs, so most of what I remember from Oklahoma is the highway, but we […]
Another School Video + First Business Trip!
In early November I traveled with my manager and our marketing liaison to Albuquerque to film our last school marketing video of the year. The idea is to film one school event/field trip and to do B-Roll with a student at home, and that’s exactly what we did. The field trip […]
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