Through the course of my work with Sarah & her floral design business The Victorian Petal, it became abundantly clear that the biggest struggle for new businesses like her’s is having adequate samples of work to showcase on social media and the business website. For Sarah, this really means needing more photos, and especially needing to stop relying on her client’s wedding photographers to provide files.
Luckily for Sarah & I, our friend Priscilla was frustrated enough with the imagery used on The Victorian Petal’s website that she offered to photograph a styled shoot. Sarah agreed immediately and I jumped into Producer mode to make it happen!
I love pre-production and acting as producer on shoots, especially when I possess enough knowledge about the client and their target audience to make meaningful plans. I coordinated between Sarah & Priscilla, steered Sarah’s designs into the right direction for her potential clients, made a shot list and a timeline, kept us to the shot list and timeline, and, the Producer’s most important duty… ordered lunch.