As my final project for COMSTRAT 565: Professional Marketing Communication Management and Campaigns, I build and conducted focus groups for two marketing products for The Victorian Petal. You may recall I worked with Sarah and The Victorian Petal last semester with my Final Project: Digital Content Promotion for The Victorian […]
Category: Grad School
Top Tips for Successful Grieving
In our social media-heavy society, we see a highly curated view of the world that’s all joy and excitement. so when we encounter heartbreaking situations, it can be difficult to process our emotions. This difficulty is exacerbated by the fact that everyone grieves differently. The tongue-in-cheek “Top Tips†I outline […]
Research Paper: Marketing Campaign Management of California‘s Champions for Change
Heather Haynsen COMSTRAT 565 Case Study #1 February 17, 2019 Download the PDF version with images. Background The American obesity epidemic is not new. However, general “efforts to educate people about the health risks of a poor diet do not seem to be working,†and Americans now suffer from obesity […]
Research Paper: Crisis Communication in the Fukushima Disaster
Heather Haynsen COMSTRAT 701 Prompt 2: Crisis Communication: Crisis Planning February 17, 2019 Part One: Executive Summary Role of Emergency Manager in a Crisis During a crisis, the role of the emergency manager is to act as the central hub for communication. Emergency managers coordinate and delegate with partners to […]
Final Project: Digital Content Promotion for The Victorian Petal
During this fall semester of my MA in Strategic Communication, my course load consisted solely of “Digital Content Promotion.” As a semester-long project, each student was assigned to run an integrated marketing campaign for an actual business. Knowing that my friend Sarah sometimes struggles running social media for her side […]
Final Project: Crisis Communicator Pitch, for Production Teams
Hi everyone and thank you for tuning in today. I’m Heather Haynsen, specialist in crisis communication for film production teams. A “production team†can refer to any technical staff who work to produce audiovisual content within your company. So, although most corporate employees work in similar office environments, audio/video production […]
Research Project: AV Production Team Crisis Communication Plan
Heather Haynsen COM 562 July 20, 2018 Final Communication Report 1. Introduction The Matthew McCann Audio/Video Production Studio (AV) is a team of audio and video specialists within Pearson’s Online & Blended Learning (OBL) division. Founded in 2011 by McCann, AV’s mission as a shared resource is to create high […]
Final Project: Media Research Methods in the Online Learning Environment
Heather Haynsen COM 564 April 27, 2018 Final Project Introduction Corporations worldwide are investing in leadership training for their managers, and Pearson Online & Blended Learning (OBL) is no exception. OBL stands as a leader in virtual K-12 education and most staff work remotely, fully immersed in their virtual workplace. […]
Final Project: Racial Discrimination in Educational Materials
Script: Hi, I’m Heather Haynsen and for my final project I’d like to discuss a situation that arose earlier this fall within my parent company, Pearson. On October 18th, a student tweeted a photograph from a page of our textbook “Nursing: A Concept-Based Approach to Learning,†and she called out […]
Video Project: Tree of Heaven
Matthew and I have joked about creating a hosted educational nature documentary style video series for years, but you know how life goes… we never got around do it. Our original idea for beginning the video series was a profile of Ailanthus altissima (Tree of Heaven), which he studied for […]
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