Heather Haynsen COMSTRAT 565 Case Study #1 February 17, 2019 Download the PDF version with images. Background The American obesity epidemic is not new. However, general “efforts to educate people about the health risks of a poor diet do not seem to be working,†and Americans now suffer from obesity […]
Author: Heather
Research Paper: Crisis Communication in the Fukushima Disaster
Heather Haynsen COMSTRAT 701 Prompt 2: Crisis Communication: Crisis Planning February 17, 2019 Part One: Executive Summary Role of Emergency Manager in a Crisis During a crisis, the role of the emergency manager is to act as the central hub for communication. Emergency managers coordinate and delegate with partners to […]
Upwork Editing: Sensible Medical social media edits
After my time working in marketing for Mettler-Toledo and being married to a PhD botanist, I have a soft spot for science videos. I first began working with Sensible Medical last year for some internal only videos, some fun, some serious. When they asked me to create social media edits […]
Educational Videos: Learn Better: The New Science of Learning to Learn
As someone who works full-time creating K-12 educational videos, I’m always interested in how people learn, how brains work, and how to teach better. For those reasons, I was thrilled to begin working with Ulrich editing his self-filmed science-based video course on learning better. . His highly rated course lives […]
Colonial York 360 Project
There’s something about working in an all-female team that makes me feel incredibly powerful! For this project, Julie asked me to join a few other ladies from work to help her with the capstone project for her masters in Instructional Design. Julie arranged everything and we used a Volunteer Day […]
Final Project: Digital Content Promotion for The Victorian Petal
During this fall semester of my MA in Strategic Communication, my course load consisted solely of “Digital Content Promotion.” As a semester-long project, each student was assigned to run an integrated marketing campaign for an actual business. Knowing that my friend Sarah sometimes struggles running social media for her side […]
Upwork editing: Birdytell, We’re creating real-life moments that matter
Working as an assistant editor is so much fun! This video was almost wholly Patrick’s vision. He laid out the interview selects with a few directions and I took the Premiere project from there. I tightened up the audio backbone, added all of the B-roll, blocked out where graphics would […]
Upwork editing: How Personalized Lighting Can Improve Your Daily Life
This project was the first time I had ever heard of personalized lighting, and it’s awesome! I can absolutely imagine having an entertainment room in a future (way future) house with customizable lighting options to match any event. But guys, I need to be honest; this level of video quality […]
Upwork editing: Fuller Story Entrepreneur Series
Assistant editing for clients can be quite interesting. For his Entrepreneur Series, Patrick sets up basic synced footage timelines and then passes off to me. I craft a story arc and edit between camera, add color correction, and then make 60-second social media edits. It’s interesting hearing all the wisdom […]
Upwork editing: 13 Dirty Tricks that Rogue Sellers Use to Devastate your Brand’s Value
TrackStreet’s video series is a great example of technical editing. They did a great job of filming on a green screen and all I needed to do is edit to match their brand assets. Maybe that over-simplifies it a bit, as keying and creating animated text can be time-consuming and […]
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