As my final project for COMSTRAT 565: Professional Marketing Communication Management and Campaigns, I build and conducted focus groups for two marketing products for The Victorian Petal. You may recall I worked with Sarah and The Victorian Petal last semester with my Final Project: Digital Content Promotion for The Victorian […]
Category: Research
Research Paper: Marketing Campaign Management of California‘s Champions for Change
Heather Haynsen COMSTRAT 565 Case Study #1 February 17, 2019 Download the PDF version with images. Background The American obesity epidemic is not new. However, general “efforts to educate people about the health risks of a poor diet do not seem to be working,†and Americans now suffer from obesity […]
Research Paper: Crisis Communication in the Fukushima Disaster
Heather Haynsen COMSTRAT 701 Prompt 2: Crisis Communication: Crisis Planning February 17, 2019 Part One: Executive Summary Role of Emergency Manager in a Crisis During a crisis, the role of the emergency manager is to act as the central hub for communication. Emergency managers coordinate and delegate with partners to […]
Research Project: AV Production Team Crisis Communication Plan
Heather Haynsen COM 562 July 20, 2018 Final Communication Report 1. Introduction The Matthew McCann Audio/Video Production Studio (AV) is a team of audio and video specialists within Pearson’s Online & Blended Learning (OBL) division. Founded in 2011 by McCann, AV’s mission as a shared resource is to create high […]
Final Project: Media Research Methods in the Online Learning Environment
Heather Haynsen COM 564 April 27, 2018 Final Project Introduction Corporations worldwide are investing in leadership training for their managers, and Pearson Online & Blended Learning (OBL) is no exception. OBL stands as a leader in virtual K-12 education and most staff work remotely, fully immersed in their virtual workplace. […]
Final Project: Racial Discrimination in Educational Materials
Script: Hi, I’m Heather Haynsen and for my final project I’d like to discuss a situation that arose earlier this fall within my parent company, Pearson. On October 18th, a student tweeted a photograph from a page of our textbook “Nursing: A Concept-Based Approach to Learning,†and she called out […]
Research Paper: Grocery Shopping Persuasion Field Work
Heather Haynsen COMSTRAT 561 June 25, 2017 Grocery Shopping Field Work Grocery shopping is one of my most stressful outings each week. My husband and I shop under the constraints of food allergies and a tight budget; we discuss every single item before it goes in our shopping cart. Due […]
Research Paper: Persuasion of the Yes Men, a Film Analysis
Heather Haynsen COMSTRAT 561 Yes Men Film Analysis May 21, 2017 In his commentary of The Yes Men Fix the World, Reuben Stern poses many ethical questions. “First†he asks, “is the Yes Men’s use of deception to raise awareness of larger civic issues justifiable†(p. 311)? Surely the Yes […]
Research Paper: The Fair Use Doctrine and Photographs
Heather Haynes JOUR 511 Nov 14, 2011 Cynics posit that humans act solely out of self-interest, working only to gain for themselves. A study of copyright rules and case law in the United States would seem to prove that theory. Current copyright and fair use rules are poorly defined and […]
Research Paper: Ethical Recruitment in the Age of Technology
Heather Haynes December 1, 2008 BPA 138: Business Ethics Ethical Recruitment in the Age of Technology The process of outside recruitment has changed somewhat dramatically in the past several decades. Local recruiting firm Corporate Professional Services Inc. (CPSI) has recently become extremely successful filling positions for large corporations in the […]
You must be logged in to post a comment.