There’s something about working in an all-female team that makes me feel incredibly powerful! For this project, Julie asked me to join a few other ladies from work to help her with the capstone project for her masters in Instructional Design. Julie arranged everything and we used a Volunteer Day […]
Year: 2018
Final Project: Digital Content Promotion for The Victorian Petal
During this fall semester of my MA in Strategic Communication, my course load consisted solely of “Digital Content Promotion.” As a semester-long project, each student was assigned to run an integrated marketing campaign for an actual business. Knowing that my friend Sarah sometimes struggles running social media for her side […]
Upwork editing: Birdytell, We’re creating real-life moments that matter
Working as an assistant editor is so much fun! This video was almost wholly Patrick’s vision. He laid out the interview selects with a few directions and I took the Premiere project from there. I tightened up the audio backbone, added all of the B-roll, blocked out where graphics would […]
Upwork editing: How Personalized Lighting Can Improve Your Daily Life
This project was the first time I had ever heard of personalized lighting, and it’s awesome! I can absolutely imagine having an entertainment room in a future (way future) house with customizable lighting options to match any event. But guys, I need to be honest; this level of video quality […]
Upwork editing: Fuller Story Entrepreneur Series
Assistant editing for clients can be quite interesting. For his Entrepreneur Series, Patrick sets up basic synced footage timelines and then passes off to me. I craft a story arc and edit between camera, add color correction, and then make 60-second social media edits. It’s interesting hearing all the wisdom […]
Upwork editing: 13 Dirty Tricks that Rogue Sellers Use to Devastate your Brand’s Value
TrackStreet’s video series is a great example of technical editing. They did a great job of filming on a green screen and all I needed to do is edit to match their brand assets. Maybe that over-simplifies it a bit, as keying and creating animated text can be time-consuming and […]
Final Project: Crisis Communicator Pitch, for Production Teams
Hi everyone and thank you for tuning in today. I’m Heather Haynsen, specialist in crisis communication for film production teams. A “production team†can refer to any technical staff who work to produce audiovisual content within your company. So, although most corporate employees work in similar office environments, audio/video production […]
Research Project: AV Production Team Crisis Communication Plan
Heather Haynsen COM 562 July 20, 2018 Final Communication Report 1. Introduction The Matthew McCann Audio/Video Production Studio (AV) is a team of audio and video specialists within Pearson’s Online & Blended Learning (OBL) division. Founded in 2011 by McCann, AV’s mission as a shared resource is to create high […]
Producing for the first time, Intro to Pearson Online & Blended Learning K-12
Although I’ve technically been working for Pearson for several years, we only switched to using their branding at the beginning of 2018. That branding switch meant changing our recruiting videos from the old brand to something uniquely Pearson. This project is the first time an internal client came to our […]
Re-editing a re-edit, What is a Virtual School?
We all have that one client who wants changes to existing videos, right? Hopefully it’s not just me. This “What is a Virtual School†video has been around the block a few times, and I do understand why we keep making changes instead of creating a fresh video. It seems […]
You must be logged in to post a comment.